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Bloom & Wild Review : Redefining the Flower Delivery Experience
Reviewed by Harry Anderson
Last Updated December 2025
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Bloom & Wild is an online florist based in the UK that has transformed the way flowers are sent and received. Founded in 2013 by Aron Gelbard and Ben Stanway, the company aims to provide a convenient, modern, and memorable floral gifting experience. With innovations such as letterbox flowers, subscription services, and a diverse selection of bouquets and gifts, Bloom & Wild has established itself as one of the top online florists in the UK.
The Story Behind Bloom & Wild
Bloom & Wild started with a straightforward objective: to simplify the process of sending flowers while making it thoughtful. The founders recognized that traditional flower delivery often involved coordination, timing, and a trip to the florist. By developing a fully online platform that delivers directly to the recipient’s door, Bloom & Wild tackled these issues while ensuring high-quality products.
Their innovative “letterbox flowers” concept was revolutionary. Flowers are meticulously packed to fit through standard UK letterboxes, allowing recipients to receive them without being at home. This innovation has made Bloom & Wild especially popular among busy professionals and those looking to send last-minute gifts.
How Bloom & Wild Works
1. Letterbox Flowers

Bloom & Wild’s hallmark product is its letterbox-friendly bouquets. These are shipped flat and in bud form, ensuring that flowers arrive fresh and bloom gradually over several days. This guarantees that the recipient enjoys a longer-lasting, beautiful display without needing to be present for delivery.
2. Wide Product Range

The company offers more than just flowers. Their selection includes:
- Hand-tied bouquets
- Seasonal flower arrangements
- Houseplants and indoor greenery
- Dried flowers
- Luxury gifts and curated sets
Moreover, Bloom & Wild offers subscription options, allowing customers to enjoy fresh flowers regularly—ideal for home décor and continuous gifting.
3. Customized Gifting

Each order includes the option for a personalized note or card, which enhances the emotional significance of the gift. Their website and app streamline the entire process, making it simple, intuitive, and quick, thus making floral gifting more accessible than ever.
What Makes Bloom & Wild Unique
Convenience
The letterbox delivery system eliminates the necessity for recipients to be at home, making it perfect for busy lifestyles and surprise gifts.
Quality
By dispatching flowers in bud form, Bloom & Wild guarantees that bouquets remain fresh for a longer duration compared to those sent in full bloom.
Variety and Flexibility
Whether you prefer a small letterbox bouquet or a large luxury arrangement, Bloom & Wild provides options that cater to a diverse range of budgets, occasions, and preferences.
Tech-Driven Approach
As a fully online business, Bloom & Wild operates efficiently without the overhead costs associated with traditional florists. This enables competitive pricing and rapid delivery throughout the UK.
Customer Experience
Bloom & Wild consistently garners positive feedback for:
- Dependable and swift delivery
- High-quality, fresh flowers
- Attractive packaging suitable for gifting
- Outstanding customer service
While some customers have experienced occasional delivery problems, the company typically addresses these swiftly with replacements or compensation, upholding its reputation as a reliable florist.
Challenges and Business Insights
Bloom & Wild has seen significant growth; however, like numerous businesses, it has encountered economic challenges. The company has modified its strategies, prioritizing profitability and operational efficiency. In spite of these obstacles, the fundamental service of dependable online flower delivery continues to thrive.
Ideal Use Cases for Bloom & Wild
- Last-Minute Gifts: Quick next-day delivery guarantees you won't miss any occasion.
- Convenience: Letterbox delivery simplifies the gifting process.
- Long-Lasting Bouquets: Bud flowers open gradually, extending their longevity.
- Variety: Choices for subscriptions, seasonal bouquets, and premium gifts.
It is less appropriate for highly customized floral arrangements for events such as weddings, where a traditional florist may offer greater personalization.
Shipping Policy
- Bloom & Wild provides delivery across the UK with complimentary next-day service for most letterbox flowers.
- Orders made before the daily cutoff time (typically in the evening) will be delivered the following day.
- Flowers are sent in bud form, and many arrangements can fit through the letterbox, meaning no one needs to be at home to receive them.
- Premium courier options are available for those requiring timed or guaranteed delivery.
- You have the option to modify or cancel your order until 9 AM, three days prior to the scheduled delivery date.
Refund / Return Policy
- Bloom & Wild has a “Happiness Guarantee” — if your flowers arrive damaged, wilted, late, or not as anticipated, they will either replace them or issue a refund.
- For subscription orders, a full refund is available if you cancel within 14 days, provided that no deliveries have been made yet.
- Once flowers are dispatched or delivered, they cannot be returned due to their perishable nature.
- In case of any issues, you must submit your order number along with photos to qualify for a replacement or refund.
Conclusion
Bloom & Wild has effectively revolutionized the floral gifting landscape in the UK. By integrating technology, convenience, and quality, it has established itself as a preferred option for many customers looking for a contemporary, hassle-free method to send flowers. Whether you are surprising a loved one, commemorating a special event, or subscribing for regular blooms, Bloom & Wild provides both beauty and convenience delivered right to your doorstep.